Who was the original Party Animal?
Mostly likely it was Spuds MacKenzie. In the late 1980s, Spuds became the official mascot and spokes dog for Bud Light beer and made his debut in a Bud Light Super Bowl XXI ad. According to the New York Times, he helped raise sales by 20%
But like many celebrities and hearty partiers, Spuds wasn’t without controversy.
Spud’s ads were the subject of attacks and calls for censorship by various temperance groups. Senator Strom Thurmond claimed that that Anheuser-Busch, the maker of Bud Light, was using Spuds to appeal to children and lure them into early-age drinking. And in a 1987 ad, Spuds was dressed as Santa, which is illegal in Ohio.
But that wasn’t the end of it. Spuds was often depicted as a babe magnet, wearing a tuxedo and surround by beautiful women. But, unspeakable horrors! In real life, Spuds was actually a female, with the name Honey Tree Evil Eye . Thankfully everyone called her Evie for short. She was from Pennsylvania and moved to Indiana, as a young pup. Evie spent her golden years in Illinois, where she eventually died at a ripe old age of renal failure. To commemorate her, Anheuser-Busch sponsored rescue dogs in her home state of Pennsylvania.